It's 2025, cold calls and emails are being auto-blocked by AI and cost of advertising is getting harder to justify, especially if you're a new player on the block in the process of figuring out Product Market Fit.
Truth is, early stage startups and even small-to-medium businesses need social listening if they want to grow without throwing buckets of money at ads.
Tracking Keywords is Easy. Filtering out noise is the hard part
The problem is, most social listening tools rely on basic keyword matching, i.e., if a post contains a keyword, notify the user.
This often leads to a high volume of irrelevant "noise", and is a terrible experience if your goal is to identify and have conversations with your ICPs. Most of the posts these tools flag are not at all relevant—the signal to noise ratio is terrible.
For instance, a tech startup named "Orchid" might find its mention feed filled with conversations about flowers. This constant stream of irrelevant information:
- wastes valuable time
- leads to missed opportunities
- clutters your inbox
- causing many to question the value of social listening altogether
SnitchFeed's AI-Powered Relevance Scoring
This is where SnitchFeed truly stands out from the competition. At its core, SnitchFeed uses a sophisticated AI-powered relevance scoring mechanism to ensure you only see the mentions that matter to your business.
This isn't just a simple keyword match. It's a context-aware system that takes in information about your business, the products/services you offer, your goals specific to the keywords you're tracking, and compares it with each keyword match to determine if a post is relevant to your goals.
If it is, the match floats to the top of your feed, and you get notified. Otherwise, its marked as "low relevance" and buried under the high-relevance posts in your feed.
How SnitchFeed's AI Context Based Filtering Works
SnitchFeed builds an understanding of your business in three ways:
- Automated Context: By scraping your website, SnitchFeed gets an instant, company-wide understanding of your products, services, and industry.
- Manual Org-Wide Context: You can manually define your business context, giving you greater control over the relevance of your mentions.
- Granular Listener-Level Context: For unparalleled precision in filtering out irrelevant mentions, you can define the context for a specific set of keywords. This level of granularity in relevance scoring is a unique feature that sets SnitchFeed apart.
This multi-layered approach to understanding your business context allows for a much more accurate and relevant scoring of each mention, ensuring the results you receive are posts that are of actual value to you.
Designed to Fit Your Workflow
SnitchFeed is built for the collaborative, fast shifting environment that startups and SMBs operate in.
Your Feed, Your Rules
You have complete control over your feed with a wide variety of filtering options for your keywords and feed, including:
- Social media platform (LinkedIn, Reddit, Twitter (X), Bluesky, and more)
- Relevance score (high, medium, low)
- Whether you have already seen a mention before
- Mentions by specific Listeners (set of keywords)
- Sentiment score (positive, meh, negative)
- Bookmarking mentions for later review or categorization
Instant Alerts, Right Where You Work
SnitchFeed lets you stay on top of new mentions with instant alerts delivered via email, Slack, Discord, or Webhooks. You can even route mentions from specific listeners to designated Slack or Discord channels.
For example, mentions related to posts mentioning competitors could be sent directly to the #competitors channel, while posts looking to competitor's alternatives can be routed to #leads.
Webhooks are a Game Changer
With webhooks, you can send mentions to a no-code automation platform, like Zapier, n8n or Make.com. From here, you can run different workflows like the one shown below.
In fact, one of the most common ways our customers use webhooks is to auto-enroll authors of high-intent posts in an outreach sequence using Dripify or whatever CRM you use. The results speak for themselves:
Seamless Team Collaboration
SnitchFeed allows you to invite teammates, making it easy for your sales, marketing and customer success teams to manage their own listeners and feeds.
What Our Users Are Saying
Fedor Šimić at Databox booked five demos by listening for high-intent keywords on LinkedIn!
Watch his review of SnitchFeed, and the possibilities you can unlock with it in his post on LinkedIn.
You're in Full Control of Your Data with CSV Exports
While we are in the process of allowing you to create detailed analytics and reporting natively within the app, you can export all your mentions to a CSV file and run custom analytics for your specific needs.
This can unlock some unique and powerful insights like:
Custom Investor Reports
You can see how well your brand is trending across social media by charting not only how many times your brand is mentioned online, but also see trends in brand sentiment over time. Spotting and displaying these trends can have a significant impact on investor relations, especially for early stage startups.
Deeper Content Strategy
Running analytics on your data set will give you a clear view of which topics are being mentioned most frequently, what kind of questions your ICP is asking online and the variety of problems they are facing—giving you an unfair advantage when creating your content strategy. You can confidently decide what topics to cover for you SEO, what questions to answer in your content and what pain points to alleviate in your messaging.
Sales Prospecting
You can export lists of LinkedIn profiles that have clearly shown high purchase intent for your product or service—resulting in unparalleled demo booked and closed won rates.
Built for Startups, Priced for Startups
SnitchFeed isn't just another tool; it's a platform built with the specific DNA of a startup in mind: fast, efficient, and laser-focused on results. We deliver the power you need without the complexity and cost you'd expect.
More-Than-Fair, Transparent Pricing
High-powered social listening has historically been locked behind enterprise-level pricing, making it inaccessible for most startups and SMBs. SnitchFeed changes that. Our pricing is straightforward and designed for growing businesses:
- Starter Plan: Begins at just $24 per month (billed annually), perfect for getting started with high-quality monitoring.
- Pro Plan: For $64 per month (billed annually), you unlock higher limits and powerful features like automated sentiment analysis and auto-tagging to categorize your mentions instantly.
See our pricing page for detailed info on features and usage limits of different tiers.
This is not a stripped-down tool. It's providing accessible power and enterprise-grade features without the enterprise price tag.
We Listen Where It Matters
SnitchFeed focuses on the platforms where genuine discussions about tech, products, and businesses happen.
Currently Supported:
- Bluesky
And we're constantly growing. We are actively working on adding support for Hacker News, dev.to, and YouTube, ensuring you can monitor the key communities and platforms your target audience calls home.
If you have a suggestion for a platform you would like us to support, please let us know in the chat box below!
tl;dr: SnitchFeed vs. The Competition
While you might see other tools like Octolens or kwatch.io, they often operate on a different principle, and lack the features that set SnitchFeed apart (like listener-specific AI filtering context). Most tools are in the business of collecting mentions, leaving you to do the hard work of finding the valuable ones.
SnitchFeed is in the business of delivering insights that are otherwise inaccessible.
By tackling the noise problem at its source with our multi-layered AI relevance scoring, we provide a fundamentally different experience. You spend less time sifting and more time acting on genuine customer feedback, competitive intel, and sales opportunities. While others find mentions, SnitchFeed finds your next big break.